Eavesdropping on Terry Semel

Jeff Jarvis sits in as Ken Auletta interviews Terry Semel. This is an interesting format for reporting; don't be the guy people want to hear from, and don't be the journalist. Instead just hang around and transcribe the whole thing for your blog, and in doing so probably scoop your friend.

I'll warn you that it is a long interview, but there are rays of light that when taken out of context can be quite hilarious:

“We don’t have the ambition to do a lot. We have the ambition to help lead the way and help others to do the work for us,” he says. “We don’t aspire to have 2,000 creative people working for Yahoo.”

--Terry Semel, Yahoo CEO